Monthly Archives: May 2018

Tech ‘too costly’ for almost half of UK SMEs

It was recently reported in a study conducted by the 2018 International Business Festival, that 45% of small and medium sized businesses in the UK think upgrading technology is beyond their current spending power.

This is a very disappointing statistic, as an inability to adopt the latest technologies could seriously impact business growth prospects.

It is often the case that Investment in newer technologies can bring lower operating costs as well as improving collaboration and productivity. Currently 2 out of 3 UK workers say outdated technology hampers them in the execution of their work.

Yet only 20% of the businesses surveyed plan to invest in technology in the next three years.

But it needn’t be a case of budget over the benefits to the business. Adamantean is experienced in financing the latest cutting edge technologies and can work with you to find a solution that makes technology investment affordable right now.

With the exponential pace of technology change, who knows how far behind your business might be if you let another three years pass!

May the Force

Spring has finally sprung and with it a flurry of new business opportunities for Adamantean.

We started the month departing a drizzly London for a surprisingly sunnier Leeds for the annual PLASA Focus tradeshow which is always a favourite in our calendar. Stand space is limited so exhibitors focus (see what they did there!) on key kit; but overwhelmingly the real focus of the show is on the networking opportunities afforded by the quality of attendees year on year.

In True PLASA style we both worked and played hard with a number of Line Array and Lighting systems under discussion and the opportunity to support interest-free finance at a console supplier open day later in the month.

The Sunny start continued to brighten our month as the warm weather turned thoughts to summer, and many of our customers started to gear up for the busy summer shooting and festival seasons.

Our Broadcast division saw us almost hit double figures of Sony Venice cameras, with three more delivered into our Pinewood customers, along with 20x PTZ cameras headed to observational documentaries, and another Arri Alexa LF.

The Post Production community also had an eye on the shooting season ahead with investments in transcoding software and Storage, as ever more productions are shooting 4K.

In the AV market we’ve been excited to get involved with cutting edge see-through LED screens that will – rather unconventionally– be mounted front of stage at Hyde Park this summer. We also funded hire stocks of Martin Professional Lighting and Martin Audio Line Arrays.

Add to all of that a complex refinance deal to facilitate one business buying another; new photo-bearing business cards for the upcoming Media Production Show; and our first own-book deal, and you’ll see it’s not just the sunshine giving us something to smile about!

Long may the sunshine, and the varied opportunities it brings, continue!

Big Brother Is Watching You (Twice a second)

Anyone heard of ACR? Automatic Content Recognition may well be fitted in to your SmartTV already, and almost certainly will be in your next one.

Every half a second your TV takes a “screen grab” of whatever you’re watching and sends it to a master database which is also monitoring every terrestrial and OTT channel. So it can then match the screen-grab with its database to identify what live channel you’re watching. It can even recognise if it’s something that has been recorded on your DDR, or if you’re watching something On Demand from Netflix or Amazon which the database has already reviewed and processed.

This extraordinary technology allows broadcasters and commissioners access to  accurate viewing figures, and couldn’t be more removed from the old-school method of a little box on top of a tiny proportion of the nation’s TVs.  It’s amazing, and a little bit terrifying.

I learnt this at a TVConnect seminar, and whilst the show itself didn’t offer any great benefit for me or my business, every day is a school day, and the seminar I attended was stimulating and well produced. Good work guys.

Still pondering the Big Brother-esque implications of my new-found knowledge, it occurred to me that if the major film studios collaborated and shared short sections of their latest blockbusters, it might be possible to identify individual users viewing pirated content. The ISPs are unwilling (or unable) to identify pirated content on streaming devices such as Kodi, but ACR is built in to the screen, so it bypasses the need for the ISP to police the content. Sounds like a great way of identifying illegal activity, even if it does sound like something Winston Smith might have come up against.