Monthly Archives: October 2018

What – finance for people with money? Who’d have thought!

IBC and PLASA always indicate we have reached the busy time of the year, and 2018 is no different.

Returning from my 23rd IBC, I had several conversations ringing in my ears. Notably because they repeated the same familiar (and frustrating) comments that I have heard from the same people for a quarter of a century. Please take note, this really could change your lives!

On two separate occasions over IBC weekend, and on two different stands with two different suppliers, they each mentioned recent sales of their respective products to a major media group who had been upgrading its TV studio facilities. Both salesmen uttered the same words to me: “But they’ve got plenty of money, so they won’t need leasing”.

Leasing, Hire Purchase, Sales-Aid-Finance, however you think of it, is not for those customers who don’t have any money. Certainly, when you are seeking a point-of-sale solution for a freelancer or a small two-man business, you probably recognise that a finance option may be just the thing to get a deal over the line.

But what about where the customer is a much larger company, possibly even a listed multi-national with a household name and turnover of £billions? In those circumstances so many of you won’t even consider discussing payment terms or finance, or even enquire how the customer wishes to pay. There are many salespeople in the broadcast industry who appear to believe that “budget” means “cash”, and that the procurement team arrives with a piggy-bank full of savings to smash open whenever a £million order is to be placed. Seriously?

Let me offer an alternative perspective. The moment you complete a £million sale you have created a problem for your customer, who now has to determine the best way to allocate their funds. Why not instead offer them an alternative solution with a payment plan or funding option as part of the deal? Having the option to spread the cost across more than one budgetary cycle presented at the point of sale may even encourage the customer to increase the order –  which is surely a win/win!

If you want to learn more about the dark arts of this wizardry, we would be happy to walk you through the published accounts of some large well-known companies who, you may be surprised to discover, are only too happy to employ the solutions that we can offer.

Broadcasters; Production-Companies; Universities; Multi-nationals; Household Brands; there are plenty of very big companies with lots of money who still use finance when making capital purchases. And many of them are already working with us, discovering that the art is not so dark after all. We are just an email or phone-call away.

 


Premier Light and Sound Action at Olympia

Once again Adamantean undertook a whirlwind tour of this year’s PLASA Show, due to its perennially frustrating date clash with IBC Show in Amsterdam. However, we were very glad we made the trip because PLASA Show appears to have put its visitor/exhibitor troubles of recent years behind it now that it has settled into its new Olympia home; celebrating the 41st PLASA Exhibition in style.

It was a fantastic opportunity for us to catch up with manufacturers, resellers and customers alike and put a ‘face to the name’ of some of our further flung contacts.

Robe went all out as a platinum sponsor of the event dominating the hall with a fantastic demo space and using the show as the UK launch event for their new ‘Super Spikie’ moving light with a theatre meets Rock ‘n’ Roll show on the Sunday, which we were disappointed to miss.

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Nexo offset the frenetic Robe space with a calming Japanese Garden themed stand where we discussed the transition from a busy summer of installations into an Autumn full of rental-companies gearing up ahead of Christmas shows. If Nexo is on your pre-Christmas shopping list remember we are offering interest-free finance across the GEO M10 range.

On the subject of finance offers, Leisuretec has long supported interest-free finance across a range of professional and commercial audio, lighting and video brands. As a true trade distributor Leisuretec understands the value in providing an all round service, from training and expertise to next day delivery, and this includes providing a flexible finance solution enabling the kit to ‘pay for itself’.

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It was great to see L’Acoustics back on the show floor this year after a 10-year hiatus, bringing with them L-ISA immersive hyperreal sound, a revolutionary technology for multi-dimensional mixing and processing. Will the advent of adaptive and immersive sound manipulation be the start of a wholesale technology shift within the touring/rental markets?

Elation Lighting were also demonstrating new advances in technology with the launch of the Rayzor 760 compact LED wash light featuring Elation’s new TwinkLED technology which consists of 28 individual white LED’s strategically placed inside the lens itself to create an additional layer of effect.

As at IBC, products that save time, money or resource on site seemed to be the way of the future, with Avolites’ Synergy – integrated video server and Lighting console – and PRG’s innovative Spaceframe winning PLASA Innovation awards for “providing time-saving opportunities in production workflow” and “weight saving enabling considerable money to be saved on touring plus quicker, safer rigging” respectively – Well done guys!

Top all that off with a few beers and the warm hospitality of SSE, Wigwam, and their latest acquisition, Capital Sound Hire, bringing everyone together for the all-important networking at their ‘Dark Side Party’ and PLASA 2018 gets a great big thumbs up from Adamantean.