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ISE

ISE Exhibition

A flying visit to ISE this year for Adamantean; but there’s nothing like a bit of time pressure to keep us focussed.

Well prepared with comfy shoes and a pocketful of business cards we hit the show floor. Whizzing around the halls on a mission to catch up with old faces and introduce ourselves to some new ones.

Between brightly lit big brand behemoths and simpler ‘let the kit speak for itself’ stands we raced; engaging in some interesting conversations and lively debates centred around 2 keys themes: the clever ways in which we can use finance solutions to keep installs and project builds cash neutral throughout and how the AV industry is seeing a decisive shift in corporate spending from Cap-ex to Op-ex budgets.

Damn that IT mentality of never owning the hardware – or not, as the case may be! Perhaps those fruit flavoured tech giants are on to something; surely a kit refresh every 3 – 5 years sounds good to customers and suppliers alike? And think of the value adds; management, warranties, servicing. All can be monetised in a single ‘managed services’ document tying the customer to you for the term, and guaranteeing future opportunity to do it all again at the end of the contract.

With so much to do and so little time it was tough not to get distracted by all the fantastic kit on display from super thin see through LED Panels to serious arena worthy sound systems. With halls crammed full of kit we know and love (to finance) unfortunately, we were unable to get up close and personal with the 8K Ecosystem (that’s right 8K Broadcast ready camera and TV to watch the content on) which made its debut on the Sharp stand – just too much tech, too little time!

So, we’ll be booking ourselves an extended trip to ISE next year before heading off to BVE Show in a few short weeks for more tech, more talk and more teaser product launches, after all, isn’t that what tradeshows are for?